The Berries

With all the retarded, few years late craze of the Blackberry in Kuwait, and while thinking of the "habba" factor of our society.. I was wondering, what about Pinkberry? A pretentious yoghurt chain all over L.A.

On a recent trip to the States, I wanted to know what the buzz was all about, so my friends immediately dragged me to the local Pinkberry. Upon our arrival, I notice the long line on the street, with a velvet rope by the door, I squint.. "is that a bouncer??" Yes, my friends.. a bouncer at a yoghurt place! He can only allow a certain number of people inside, even if you're ordering to go. Oh, and no cameras allowed, not inside, not outside. And this isn't your Baskin Robbins 31 flavors, there's only 2 flavors @ Pinkberry: Plain (which is yoghurt.. like real unsweetened yoghurt) and Green Tea. They are however famous for their toppings, which I must admit, was the only thing I ate out of the entire cup! All fresh chopped fruit, cookies, shredded coconut, granola, etc. The presentation is fabulous, and so are the nutrition facts, and the interior design.

After standing in line for about 15 minutes, in awe of what is happening around me.. I was utterly disappointed with the flavor. I didn't understand what everyone in line was talking about, nor did I understand my friends cravings to go treat themselves to what is plain yoghurt dumped in the freezer. I guess even a yoghurt place, like skinny jeans is a trend.